HomeShades
       
     
blackweb Logo for Walmart Private Label
       
     
Blackweb Headphone Box
       
     
EVERSTART Concept for Walmart Private Label
       
     
HyperTough Color Box
       
     
Faded Glory Redesign
       
     
FG3.jpg
       
     
FG4.jpg
       
     
Kid Connection Concept for Walmart Private Label
       
     
Kid Connection Concept for Walmart Private Label
       
     
Photo Direction & Package Design for Play Day – Walmart Private Label
       
     
Photo Direction & Package Design for Play Day – Walmart Private Label
       
     
Photo Direction & Package Design for Play Day – Walmart Private Label
       
     
Photo Direction & Logo Concept for Play Day – Walmart Private Label
       
     
HomeShades
       
     
HomeShades

The Walmart paint team wanted to update the name and design of their existing Color Place brand. HomeShades was chosen and the the brand team was looking for a simple, contemporary look. After a few conceptual rounds, the 'hills' concept was chosen. The need for a standard label and a Grab-N-Go label was necessary. The standard labels come in blue, purple and green 'hills', indicating paint finishes. The Grab-N-Go label 'hills' indicate the actual paint color. This design won a 2015 GDUSA Magazine Packaging Design Award.

blackweb Logo for Walmart Private Label
       
     
blackweb Logo for Walmart Private Label
Blackweb Headphone Box
       
     
Blackweb Headphone Box
EVERSTART Concept for Walmart Private Label
       
     
EVERSTART Concept for Walmart Private Label
HyperTough Color Box
       
     
HyperTough Color Box
Faded Glory Redesign
       
     
Faded Glory Redesign

One of Walmart's flagship brands, Faded Glory, is going through a redesign. These four concepts are currently going through testing. The idea was to bring Faded Glory into a more simple and sophisticated look so it can move into more apparel areas such as formal wear and activewear.

FG3.jpg
       
     
FG4.jpg
       
     
Kid Connection Concept for Walmart Private Label
       
     
Kid Connection Concept for Walmart Private Label
Kid Connection Concept for Walmart Private Label
       
     
Kid Connection Concept for Walmart Private Label
Photo Direction & Package Design for Play Day – Walmart Private Label
       
     
Photo Direction & Package Design for Play Day – Walmart Private Label
Photo Direction & Package Design for Play Day – Walmart Private Label
       
     
Photo Direction & Package Design for Play Day – Walmart Private Label
Photo Direction & Package Design for Play Day – Walmart Private Label
       
     
Photo Direction & Package Design for Play Day – Walmart Private Label
Photo Direction & Logo Concept for Play Day – Walmart Private Label
       
     
Photo Direction & Logo Concept for Play Day – Walmart Private Label