![HomeShades](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1452465469635-CE3A5X6KM4VAK8MTI5TN/Homeshades.jpg)
![blackweb Logo for Walmart Private Label](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1706714472795-5ZGV3CSCPANEFGNYUZQ5/Blackweb.jpg)
![Blackweb Headphone Box](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1453940900562-AG6XYIKQVK34ORX1NQID/image-asset.jpeg)
![EVERSTART Concept for Walmart Private Label](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1452482638927-4BOT3XOU86J5709IB1AZ/image-asset.jpeg)
![HyperTough Color Box](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1453940847516-T7CI1J1DH52VTSICO0XK/image-asset.jpeg)
![Faded Glory Redesign](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1452465334999-4JU5YDMX4UBPQ644DUON/image-asset.jpeg)
![FG3.jpg](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1452465285140-AK5E5NT8H374N80DWR1N/FG3.jpg)
![FG4.jpg](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1452465297709-NWHBHCVF2IX2ZPCU40JI/FG4.jpg)
![Kid Connection Concept for Walmart Private Label](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1452465438234-88NVE5GY06J9WAFOBPT3/KC1.jpg)
![Kid Connection Concept for Walmart Private Label](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1452465451964-DW53UH4FPRRKD5SATAAU/KC2.jpg)
![Photo Direction & Package Design for Play Day – Walmart Private Label](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1706714479661-VDDBBDP7QPXC9O98SDT0/PlayDay_Package3.jpg)
![Photo Direction & Package Design for Play Day – Walmart Private Label](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1706714482568-XE2O0G8ITMX7YOOKGA5B/PlayDay_Package2.jpg)
![Photo Direction & Package Design for Play Day – Walmart Private Label](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1706714485476-91R7A4GTCS5DLS1UD48U/PlacyDay_Package1.jpg)
![Photo Direction & Logo Concept for Play Day – Walmart Private Label](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1706714488294-POLPWY0ATKRLRMU79D9Q/KidConnection_Photo1.jpg)
![HomeShades](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1452465469635-CE3A5X6KM4VAK8MTI5TN/Homeshades.jpg)
The Walmart paint team wanted to update the name and design of their existing Color Place brand. HomeShades was chosen and the the brand team was looking for a simple, contemporary look. After a few conceptual rounds, the 'hills' concept was chosen. The need for a standard label and a Grab-N-Go label was necessary. The standard labels come in blue, purple and green 'hills', indicating paint finishes. The Grab-N-Go label 'hills' indicate the actual paint color. This design won a 2015 GDUSA Magazine Packaging Design Award.
![Faded Glory Redesign](https://images.squarespace-cdn.com/content/v1/5692abbae0327c8c422f4c9c/1452465334999-4JU5YDMX4UBPQ644DUON/image-asset.jpeg)
One of Walmart's flagship brands, Faded Glory, is going through a redesign. These four concepts are currently going through testing. The idea was to bring Faded Glory into a more simple and sophisticated look so it can move into more apparel areas such as formal wear and activewear.